Marvin Scott Jarrett makes his comeback on paper.

The editor and publisher who founded Nylon and Ray Gun on Friday publishes Marvin, a quarterly men’s haute couture magazine about music, style and culture.

British-born singer, songwriter and actor Yungblud presents the first issue, which features interviews with Takahiro Miyashita, Shane Gonzalez, Josh Madden, Raftaar, Ashnikko, Ace Tee, 24KGoldn and a conversation between Florence Welch and Vincent Haycock. Jarrett teamed up with veterans Geoff Cottrill, former senior vice president, strategic marketing for Coca-Cola, and Gary Koepke, founding creative director of Vibe Magazine and co-founder and creative director of Modernista !, and advisors such as Marc Geiger and Kristin Patrick to build the new company, which is part magazine, fashion line, and media and entertainment company.

Jarrett said he was inspired to launch a magazine two years ago, seeing new publications in London, and was thinking of launching a title focused on his passions. He said he started with clothes and showed his collection in Paris, London and Tokyo and sold in Japan first. “The clothing line is almost even more personal, with personal and spiritual lyrics that I made up,” he said.

Pieces such as military jackets, bombers and trainers, trench coats, t-shirts, sweatshirts and hoodies, knit pants, denim jeans and accessories are made in Los Angeles and carry Marvin’s name and phrases like “permanently disposable” and “messiah on a good day.” Prices range from $ 72 for a graphic t-shirt to $ 700.

But Marvin, the magazine, has a non-traditional approach to advertising. Marvin will partner with a company for one issue and for the long and short video content it produces. The first partner is Porsche, which Cottrill said wanted to get more involved in music.

“Having our Porsche partner on the back cover was really important, and they made a special poster for the interior,” Jarrett said. “We’re also going to do video content with them. The partnership will continue until the launch of the next issue.

“Our goal here is to be a business that tells stories through clothing, print and digital media and to partner with brands,” Cottrill said. “We are not a traditional advertising company, but we will be working in partnership with brands. “

They’re going to be selective about the brands they partner with and aim to align with partners who “appreciate quality and culture and want to contribute to it and want to create something new and not another ad that no one is associated with. will remember, ”Jarrett said. .

Koepke said he was interested in joining Jarrett in the business for a number of reasons, most notably Marvin being the marriage between his advertising expertise and his publishing history. “After Vibe, I hadn’t worked with another magazine,” Koepke said. “I was very excited about the opportunity to produce something of high quality again. I think we can reinvent the way brands communicate with their proposed customers. It is a question of quality and quality of life. It’s better than a print advertisement, I am an artist at heart.

While many argue the print is dead, the trio claim it isn’t. Cottrill said: “The bad impression is dead. In a world where everyone has gone digital and it’s such a loud and crowded world for everyone, I liken it to the resurgence of vinyl.

Koepke lamented that his friends in the printing process no longer watch the proofs. “We have great photographers in the world and people working on their craft and we don’t celebrate them,” he said. “For me, it’s really this beautiful thing that you can hold and it’s great to have these art objects that people have made.

“We call it the rebirth of print,” he added. “We put it on the cover. What Geoff said is quite true. The magazine distribution system is different from what it was 10 years ago. Even people who are 18 or 20, if they hold something like that in their hand, they’re going to be excited. This publication has no place in the grocery store, it is a work of art.


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