These are the stories that make the fashion headlines Friday.

What is the point of a fashion magazine now?
In a world that continues to be ravaged by the coronavirus pandemic, fashion magazines are forced to face reality. Monthly magazines with a large readership base are typically produced a few months before they hit newsstands, so most magazines on the shelves will now have no mention of the coronavirus. In the style Editor-in-chief Laura Brown didn’t want to wait two months to tackle Covid-19, so she posted a digital copy online. Brown said The New York Times, “Providing a bit of escape and glamor is always important, but I’m less paranoid now about getting this celebrity for this cover, or an exclusive product … readers say they want to see everyday women currently doing extraordinary things to be celebrated. We have to show that we are listening to them. “{The New York Times}

How 5 very different brands handle e-commerce
With the coronavirus cutting off all cash flow from physical retail, brands are forced to make the most of their only remaining source of revenue, e-commerce. Fashion business spoke with five different types of businesses – multi-brand, jewelry, direct-to-consumer, independent and luxury – to see how they are dealing with change. {Fashion business}

The timely circular fashion opportunity
Sustainability efforts are quickly forgotten in the midst of a global crisis, but some brands are using this window of time as an opportunity to focus on their waste reduction plans. Lifestyle brand Outerknown has set itself the goal of being fully circular by 2030, which means all materials in a garment are reused and never end up as waste. François Souchet, head of the Make Fashion Circular initiative of the Ellen MacArthur Foundation, said Vogue Business: “There is a lot that individual brands can do in terms of business models. But to create a large-scale circular economy, you need partnership and collaboration across the industry … it’s really positive for a brand to take on that kind of ambition. They involved a number of stakeholders to make sure he was well informed. {Vogue Business}

The rise of beauty in the age of Zoom
Beauty brands and retailers like Ulta and Sephora are experiencing a boom in online sales, even as the economy collapses and millions of people are unemployed. This is called the “lipstick effect”, when customers spend more on small luxuries during a recession. {Fashion business}

Kering CEO to cut wages
Kering Chairman and CEO François-Henri Pinault has joined a growing list of executives who are cutting their salaries due to the economic impact of the coronavirus. Pinault will reduce his fixed salary by 25% from April to the end of the year, bringing it down from 1.2 million euros to 960,000 euros. {WWD}

Fenty Launches Live Music Event “Social Club”
Rihanna’s eponymous fashion house Fenty hosts live music event on Fenty’s Instagram this Friday at 3:00 p.m. PT. Rihanna will co-host the “Social Club,” which will feature performances by Kitty Ca $ h, DJ Pedro and British rapper Octavian. {Fashionista Inbox}

Christian Siriano is the face of a fashion industry that didn’t take him seriously
Christian Siriano, formerly of Project Runway, became the face of a fashion industry that hadn’t taken him seriously before. After responding to a tweet from Governor Andrew Cuomo, Siriano and his team of 10 seamstresses now produce 500 to 600 masks per day. Siriano has long been an atypical designer and happily crafted clothes for tall women and waistless actors before inclusivity became a buzzword. {The Washington Post}

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