Photograph courtesy of Spencer Badu

Spencer Badu is all about creating unassuming “contemporary streetwear”.

“We really wanted to create a uniform,” says Spencer Badu, founder and creative director of his eponymous brand. “The idea was to create pieces that were minimal but at the same time directional, real and non-pretentious, that anyone could integrate into their everyday life.”

Badu has always been inspired by the people around him, hence the effortlessly easy clothing that abounds in his collections. Described by the Canadian designer as “contemporary streetwear,” his assortment of understated tracksuits, neon cargo vests and wearable bobs are notable for their attention to detail and innovative design sensibility.

A somewhat Canadian nomad, Badu was born in Brampton, attended the University of Calgary and now resides in Toronto, though he credits his time in the West to the birth of his brand in 2015. Started breaking the rules . Her favorite rule to break? The limits of the genre.

FASHION spoke to the unisex clothing designer, honoring her Ghanaian heritage and incorporating dead fabrics into her work.

How would you describe your brand’s style in three words?

Photograph courtesy of Spencer Badu

Futuristic, rebellious, uniform.

Why did you choose to have monthly drops instead of the traditional seasons?

In fact, we sort of do both. We work with a handful of retailers, so we had to take a more traditional fashion formula to get our clothes into store. But for the monthly drops, we realized that people consume clothes at a different rate, and that they are not necessarily affected by “traditional seasons”, so we introduced this more flexible method.

Why was it important to you that your brand was unisex?

For everything I design I think about what this will look like on everyone regardless of gender. When I started in the industry, clothes were very gendered, so initially the brand’s thesis was: “What does the post-gender world look like? At the time, it was more of a radical idea, but I really wanted to present a collection where everyone could walk away with something they wanted, and it would be fine with them.

Which piece from your new collection is particularly meaningful to you?

I have to say this knit sweater that we are currently working on. During the pandemic, I started to think about being more personal with my work, so we created this colorful knit inspired by Kente fabric, a traditional woven material from Ghana, usually worn for special occasions. My parents immigrated from Ghana to Canada in the 80s / 90s, so to me it matters so much on so many different levels.

What would surprise people about your brand?

We are a small team and we are mostly self-funded. We just built the brand very gradually.

How does your brand approach sustainability?

Because we are small, we cannot afford to waste money or tissue, so we have always resorted to local or dead tissue. We also worked on a bag created from a material made from fruits and vegetables, and we are currently trying to make shoes that are completely circular and biodegradable.

How would you compare the style of Toronto to that of Calgary?

Spencer badu
Photograph courtesy of Spencer Badu

I think Canadians, in general, dress quite conveniently, so in that sense they look alike. But the Toronto style is a bit more fun.

What is your favorite season, based solely on the wardrobe?

Falls. I love to layer!

What’s the most worn item in your wardrobe?

I would definitely say my black branded jogging pants. I wear them religiously.

What are the five elements that are bringing you joy right now?

Source link