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ELLE, said to be the world’s largest fashion magazine, today announced a global ban on the promotion of fur – online and in print. This includes all of the magazine’s editorials, websites, social media, press images, runway and street style images, and all advertisements within its pages or online.
The ban extends to all editions of ELLE around the world, including China, which is home to the largest fur industry on the planet (see the full list of editions below).
According to the Humane Society International (HSI) animal welfare organization, ELLE is the world’s first fashion magazine to engage in the fur-free world.
The move will be far-reaching, given that ELLE attracts 21 million readers and sells 6.6 million copies each month. Online, it receives 400 million page views.
The announcement comes after conversations between ELLE and HSI, among other animal rights groups.
“When the world’s biggest fashion magazine commits to quitting fur, you really know fur is dead,” Claire Bass, executive director of HSI, said in a statement. “SHE is paving a path that we hope others will follow, reflecting the fur-free policies and preferences of designers, retailers and consumers around the world.”
“Here in the UK, we are urging the few retailers that still sell fur, like Harrods, Harvey Nichols and Flannels, to accept that fur cruelty is a fashion faux pas, and we urge the government to join IT. on the right side of history by banning the import and sale of furs.
Constance Benqué, CEO of Lagardère News and ELLE International, mentioned this commitment in a press release.
They explain: “Societal commitment has always been one of the key pillars of the ELLE brand. The world has changed and the end of the use of fur aligns with the course of history. We hope that with this commitment ELLE will pave the way for other media to ban the promotion of fur anywhere in the world and promote a future without fur.
The ELLE editions of the following regions have signed the fur-free pledge: Arabia (English and Arabic editions), Argentina, Australia, Belgium (Flemish and French editions), Brazil, Bulgaria, Canada (English and French editions), China, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Kazakhstan, Mexico, Netherlands, Norway, Poland, Romania, Russia, Serbia, Singapore, Slovenia , South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, Ukraine, United States and Vietnam.
For 13 of these editions, the ban is already in effect. For 20, it will be effective from January 1, 2022. The ban on the remaining editions will be implemented from January 1, 2023.