Including OVO’s collaboration with Disney and how Bottega Veneta puts a green screen in your pocket.
Yeezy Gap and Balenciaga put on a show
February 23 in Miami, Kanye West’s 2 The release party not only excited music lovers, but also attracted the attention of fashion enthusiasts. Ye and his longtime friend Demna Gvasalia introduced Yeezy Gap Engineered by Balenciaga. The collection brings together standout street signs from the two creative maestros, with 25 monochrome looks that include thigh high boots, exaggerated silhouettes, a recurring abstract dove motif, face coverings and a touch of Gap’s timeless American codes. The first version is available to buy worldwide at yeezygap.com and Farfetch.
OVO collaborates with Disney for spring
Drake is all about OGs. For Spring 2022, his street style brand OVO draws inspiration from iconic Disney styles – Mickey, Donald and Goofy – to adorn a range of hoodies, crewnecks, tees, jerseys and dresses. ‘accessories. The nostalgic collection is available on octobersveryown.com.
Coming soon: Givenchy’s biggest bag launch of the season
First spotted at the Givenchy spring 2022 ready-to-wear show, the Kenny bag is now being launched to the general public. Designed as a day-to-night purse style with double G-Cube chain straps and a magnetic padlock, the supple calf leather contains a distinctive draped crease for an intricately constructed style. Honestly, leave it to Givenchy to keep things ultra girly.
Launch of Mallet London at Hudson’s Bay
After recently making its foray into the Canadian men’s retail market, London-based shoe brand Mallet launched its women’s line in Hudson’s Bay this week. Keep your eyes peeled as these sleek silhouettes with thoughtful details can be worn with anything. That skirt you’re trying to dress effortlessly? Yes. That tracksuit you want to elevate? Say less. Shop the line now at The Bay stores in Toronto and Vancouver, as well as online at thebay.com and mallet.com.
Bottega Veneta operates a new portal for creativity
In the age of augmented reality (AR) and the growing metaverse fashion space, brands are using technology as a launching pad for advertising. The last? Bottega Veneta has launched an app that turns its signature budgie green into a green screen, giving everyone a glimpse into the BV world and Matthieu Blazy’s debut collection. Fair To download app on your phone and point it at anything green to see the magic happen.
The Bay and Toronto Raptors launch a streetwear collection
All Raptors news is exciting news! This week, Hudson’s Bay and the Toronto Raptors launched their first-ever streetwear collection, which includes a line of 100% Canadian-made sweatshirts. The campaign is led by Rexdale’s Pascal Siakam and Dalano Banton, along with a group of passionate basketball changemakers, and 100% of net proceeds will support Hudson’s Bay Charter for Changea Hudson’s Bay Foundation initiative to accelerate racial equity in Canada.
RW & Co. teams up with BonLook for a summer of specs
Two Canadian retailers are teaming up to bring customers a complete look this Spring 2022 season. RW & Co. uses its versatile pieces to complement Good Lookmodern and fashionable eyewear from , and vice versa, as both brands will feature in their respective stores and promotional content until the end of March. To celebrate this joint venture, customers can enter a contest for a chance to win $1,000 to shop with each brand.