Welcome to Texture Talk, a column that celebrates and delves deep into the vibrant world of curly hair, from crowns of flowing curls to locks hidden in protective style.
For Los Angeles-based Tonya Thompson and Sharie Wilson, what started as a passion project in their garage quickly turned into DreamGirls hair salon with a brand that topped $ 2.5 million in sales over the course of in its first year and has amassed a loyal following of over 50,000 on Instagram (@dreamgirlshair). The sister duo specialize in strengthening hair treatments designed to take the guesswork out of natural hair growth.
“The goal of DreamGirls is to break the stereotype that black women can’t have long, natural hair,” says Thompson. In 2006, she and Wilson opened their salon in Los Angeles, followed by a second location, in Sacramento, in 2008, and launched their Healthy Hair Program to provide professional services to women looking to grow their hair.
In March 2020, during the pandemic, they launched their Healthy hair care system range of products to empower women around the world to take care of their hair at home. The system not only repairs, restores and revives damaged strands, but also encourages women to embrace their curls and curls giving their textured hair a serious TLC.
The sisters remain dedicated to teaching their clients how to grow and maintain hair. “Black women have been bombarded with stereotypes about not having hair or being bald, forcing them to wear a weave or a wig,” says Wilson. “We have debunked this myth through the hundreds of women who have grown their hair using our system and our products.”
Start with a healthy scalp
“When your scalp is clean and free of all buildup, including dandruff, natural oils, and excessive amounts of product, it creates an environment that promotes hair growth,” says Thompson. “Remember: the scalp is the base of hair growth, so it is very important to take care of it. “
Think about your habits
Several factors can cause buildup and contribute to poor scalp health. “For example, the temperature of the water you wash your hair with can affect their health,” says Wilson. “When the temperature is too high, it can dry out your hair, strip it of essential oils and damage the follicles. To get rid of the buildup without causing damage, wash your hair in lukewarm water.
Establish a routine
Wash your hair with shampoo and conditioner every two to three weeks, which will cleanse your hair without drying it out, and use a deep conditioning treatment every six weeks. The sisters also recommend following the LOC method, which is a hydrating layering technique that consists of a leave-in conditioner, oil, and cream.
Adopt protective styles
Protective styling gives the hair a break from everyday wear and tear. “Weaves, updos, cornrows, and twists are great styling options that are easy to maintain and keep hair tidy securely,” says Thompson. However, make sure your protective style doesn’t pull too hard on your scalp, especially if your scalp is on the sensitive side. “If your hair is styled too tightly, it can pull the follicles straight out of the scalp and cause sores, strain, or even alopecia.”
This article first appeared in the Winter 2022 issue of FASHION.